Introduction
A visit to London is one of the world's great journeys. This world-class city has been charming its way into the hearts of travelers for centuries. London constantly surprises and engages. No matter how many times you've been to London, it is never the same city. There is always something new and exciting to explore, whether it's the latest Michelin-starred restaurant, the most sought-after new play, or the hottest boutique in Notting Hill.

Rule Britannia or Cool Britannia?
London effortlessly embraces the best of 21st-century style without losing its great love of tradition. No matter how many times you come to London, you'll embark on a fascinating journey that always reveals something new. The ancient walls of the Tower of London once dominated the skyline, now they look out towards the gleaming, modernist London Eye. The past and present are constantly merging; creating the special dynamic that makes London irresistible. Do you prefer tea at the Ritz or a martini at the Metropolitan? Rule Britannia or Cool Britannia? For those who love the best life has to offer, London has it all.

Only the Best
Bond Street beckons with jet-set jewels, desirable designers and princely antiques. Indulge in a day of pure pampering in one of London's award-winning spas. Have a suit made to measure at legendary Savile Row. Enjoy a bit of discreet stargazing at award-winning restaurants like The Ivy and Le Caprice. Or, experience mouth-watering meals from top London chefs like Gordon Ramsay and Tom Aikens.

The London Season
Catch the cricket at Lord's (even if you don't understand the rules), bet on a thoroughbred at the races at Ascot or Epsom, or indulge in strawberries and cream at Wimbledon. The sporting life is all part of the British scene. It's great fun to have a gourmet picnic while watching the polo at Windsor Great Park, or cheer with the crowds at a top football match.

Potpourri of Luxury
You can find the perfect objet d'art at one of London's acclaimed galleries, auction houses or arts events like the renowned Grosvenor House Antiques Fair. Be adventurous and explore the famous Bermondsey and Portobello markets. Enjoy the buzz of Covent Garden Market on a summer evening, float along the Thames in a chartered yacht, smell the roses at the Chelsea Flower Show, whatever your idea of the perfect London experience, Luxury Travel will help make it happen.